India Regional OTT Platforms Statistics 2025
Comprehensive analysis of regional streaming platforms growth, market dynamics, and content consumption patterns across India
₹18,500 Cr
Projected Market Size 2025
7.6%
Annual Growth Rate
180+
Regional Originals 2024
89%
Content Production Growth
125M+
Total Regional Subscribers
₹3,200 Cr
Regional Content Investment
45 mins
Avg Session Duration
68%
User Retention Rate
Market Growth & Revenue Trends
Market Size Growth (₹ Crores)
Revenue Model Evolution
SVOD (Subscription)
52% (↓ from 68%)
AVOD (Ad-supported)
38% (↑ from 22%)
TVOD (Transactional)
10%
Platform Subscriber Statistics
Top Regional Platforms (Million Subscribers)
MX Player
200M+
Zee5 Regional
76.4M
SonyLIV Regional
35M+
Hoichoi (Bengali)
25M+
aha (Telugu)
12M+
Sun NXT (Multi-South)
8M+
Voot Regional
6.5M
Hungama Play
5.2M
Platform Growth Rate (2022-2024)
aha (Telugu)
+140% ↗
Hoichoi (Bengali)
+67% ↗
MX Player
+67% ↗
SonyLIV Regional
+59% ↗
Sun NXT
+33% ↗
Zee5 Regional
+18% ↗
Voot Regional
+25% ↗
Planet Marathi
+85% ↗
Language & Content Distribution
Content Consumption by Language (2024)
Cross-Regional Content Growth
Telugu in North India
+340% ↗
South Indian Overall
+125% ↗
Bengali Pan-India
+85% ↗
Marathi National
+67% ↗
Tamil in Non-South
+95% ↗
Kannada Pan-India
+78% ↗
Tier-wise Market Penetration & Performance
Penetration Rate by City Tiers
Regional vs National Platform Performance
Regional Platforms
User Retention
68%
Completion Rates
72%
Avg Session Time
45 mins
Monthly Churn
12%
National Platforms
User Retention
52%
Completion Rates
58%
Avg Session Time
32 mins
Monthly Churn
18%
Investment & Production Statistics
Regional Content Investment by Language
Original Series Production Growth
Key Market Insights
Tier 2/3 Cities Share
60%
Customer Acquisition Cost
₹185
ARPU Regional Platforms
₹127
Mobile Traffic Share
85%
5G Users Growth
+180% ↗
Rural Penetration
12%
